Jing Gan

Ex-TikTok | Product & Marketing Research | Operations & Revenue Growth

Beyond A/B Testing: How Continuous Optimization Drives 24/7 Growth

Let’s be honest. You’ve been there. You spend a week debating with your team about whether to test the button color or the headline. You finally agree, hand it over to development, and wait another week for the test to be coded. Then you wait two more weeks

Is Your Martech Stack Obsolete? The Business Case for Autonomous AI Tools

I've been in the marketing trenches for a long time. Long enough to remember when having a dozen different specialized tools was a badge of honor. It meant you were on the cutting edge. Now? It's a liability. For marketing leaders, that cluttered, aging tech stack