AUTONOMOUS MARKETING FOR B2B

Set the objective.Spike decides and executes.

Spike ships the work, measures it against your business data, and remembers what the market taught it — so the next decision starts smarter.

CONTENT · SEO/AEO · PAID SEARCH

Give Spike an objective → See how it works →

EXAMPLE OBJECTIVE

SET BY YOU · UNCHANGED

            LEARNING ITERATIONS WITH THE REAL WORLD
            
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EXAMPLE OUTCOME

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DECIDE · SHIP · MEASURE · REMEMBER

Marketing keeps starting over. Spike doesn't.

Spike carries what worked, what didn't, and why into the next decision.

02 WHY THIS COMPOUNDS

Attention decays. Learning compounds.

A campaign is built to end — the attention it earns decays, and much of what the market just taught you gets scattered across dashboards, documents, and people's heads. Marketing industrialized the decaying asset. It never built around the compounding one.

Spike does.

            EVERY CAMPAIGN — ATTENTION
            DECAY
          

Launch. Peak. Decay. Reset. The attention has to be earned again.

            RETAINED LEARNING
            CARRIES FORWARD
          

What the market teaches carries forward. The next cycle starts ahead.

Most workflows stop at publish.That's where Spike starts learning.

A copilot waits for the next prompt. Spike starts the next cycle.

03 WATCH ONE REAL CYCLE

Watch Spike correct course.

Two turns from one real account. Every decision carries its rationale — including the one reality proved wrong.

OBJECTIVE / GROW PROFITABLE PIPELINE FROM PAID SEARCH

            LOOP RUNNING
          

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The platform said better. Salesforce said worse. Spike changed course.

# REAL ACCOUNT · GOOGLE ADS + SALESFORCE · [PERIOD PENDING]

04 RESULTS

Objective → what Spike did → outcome.

Different objectives. Same operating model.

            CLIENTOBJECTIVEWHAT SPIKE DIDOUTCOME
          

SQUADCAST acq. SolarWinds '25 Increase qualified product interest Found the mismatch between developer-heavy content and executive buyers. Shipped decision-maker content with paths to product. +32% free-trial signups over the following three months DENTAL MKTG GROUP google ads Grow profitable pipeline from paid search Expanded what was driving conversions. When Salesforce showed lead quality deteriorating, fed high-value customer signals back into paid search and pruned lower-value demand. +175% conversions measured after the course-correction: volume and quality, together. THE SHELF paid search Lower the cost of a lead that actually buys Re-categorized leads by buying intent and rebuilt spend around signals associated with buyers. −48% cost per buyer-oriented lead

Explore all customer stories → # RESULTS VARY BY OBJECTIVE · METHODS + PERIODS IN LINKED CASE STUDIES

05 WHAT THE LOOP CAN RUN

One loop. Shared memory across every surface.

SURFACE / 01 Content + Search CONTENT · SEO · AEO Decide what should exist. Create and publish it. Measure how it performs across traditional and AI search. Use what happens to decide what comes next. SURFACE / 02 Paid Search GOOGLE ADS · CRM FEEDBACK Launch and optimize paid search against the business objective — using CRM outcomes, not just platform metrics.

What content learns, paid search can use. What paid search learns, content can use.

06 AUTONOMY

Autonomous, not unsupervised.

          EXECUTION AUTHORITY
          YOU DECIDE → SPIKE DECIDES
        

Give Spike more autonomy as it earns your trust.

# nothing ships without approval until you say otherwise

The machine operates the machinery. You direct.

That's the shift from operating marketing to directing it.

What number do you want to move?

20 minutes. One objective. See how Spike would run it.