From Form Fills to Buyer Signals: How The Shelf Lowered Cost per Buyer-Oriented Lead by 48%
A Spike AI case study on paid-search signal quality and lead categorization Client: The Shelf | Channel analyzed: Google Ads / paid search | Comparison: 2025 baseline vs. Jan 8–Apr 30, 2026 post-launch window Executive Summary The Shelf combines social-first strategy, proprietary technology, and performance-driven execution to help brands turn creator marketing